Category: Cookbook Design

They say a picture is worth a thousand words and with recipes that is especially true.

It’s wonderful to read a list of ingredients and see the potential in a recipe, but to look at the finished product can make your mouth water!

Family Cookbook Project highly recommends adding a photo to every recipe you can in your online cookbook. It helps people to see what to expect when they follow your recipe and gives them a standard to meet when comparing their finished dish to the original.

With the advent of digital camera built into cell phones, you don’t have to be a professional photographer to take good food photos.

Here are some pointers to help improve your recipe photos:

Use Natural Light – Make sure that the light is right – shoot the food either next to a bright window or under a pendant light in the restaurant. Don’t use your camera’s flash! Set your dish near a window and turn off any artificial lights that might be on nearby. Try to photograph with the light at your back or to the side of a dish, so that the shadows are to the side or behind it. 

Hold Still – Taking photos inside, even with ample natural light, often means you have to hold the camera very still to keep it from registering hand shake. If you have a tripod, that’s ideal. If you don’t, you can duplicate the tripod effect by resting your elbows on the table or counter and using them to stabilize the camera. Moving the camera when taking a photo will only lead to blurry unusable photos. 

Get close to the food! – Don’t stand back three feet and get the food with the stove, the dirty dishes, and all the condiments around it. Move in and get up close and personal, and let the pan…or the plate…or the cutting board fill the frame.  

Stage the shot – The food isn’t the only thing in the photo. Using plates, silverware and linens in complementary colors can help your dish come alive. Shoot food on a beautiful plate or on a table with texture and character. The more appetizing the ingredients, the better your photo will be. Plates that contain colored vegetables and/or meat, preferably in light-colored sauces, are often the most appealing to the eye in photos. Also Don’t be Afraid of a mess. A few crumbs or a smear of dressing can be beautiful, if you let them. 

Focus on the food –  If you are using a DSLR, stop down your lens to f/1.8 or f/2.0 that limits your depth of field to one part of the image only, blurring out everything around the subject, simulating a shot taken with a macro lens. If you are using an iPhone, there are apps, such as Camera+ or VSCO Cam, that will create the same effect. Remember, you want the food to be the main focus, not the background. 

Try different angles –  Get up over the food and shoot straight down on it. When shooting overheads, if appropriate, try filling up the frame with what’s already on the table such as cups, wine glasses, utensils and moving hands. You can also  think in three dimensions, You might not usually serve brownies piled in a vertical column, but stacking any flat food, like pancakes, cookies, or even onion rings, is a great way to show off texture and make the photo more appealing. You can also add dimension to your food photos by showing the dish right after the that first bite is taken, or the second and third. These are little details that make a viewer feel like they’ve sat down and are enjoying the meal. 

Get Close to Ugly Foods  – Some foods, no matter how good they taste, just don’t make good photos. But the closer you get to your subject, the more the visual story becomes about texture and color, rather than pure mouth-watering beauty.Avoid foods that are white and gloppy, such as congealed gravy on white pasty mashed potatoes. 

Size Matters –  Make sure your camera settings are set for a good sized photo. Small photos look blurry when they are enlarged on line. A photo viewed online only has to be 72 dpi (dots per inch, the measure for quality), but if you are going to print your photo, you want it to be at least 300 dpi. 600 pixels wide (a measurement for size) is a good target for minimum photo size.

Using other’s photos – It is important to note that the Internet makes it easy to find photos of recipes already taken. While this might be much easier, the photo still is the property of whomever holds the rights. Don’t always assume that because a photo is on the Internet you can simply use it for your recipe. Make sure you ask permission from the owner before you use it.

Bill Rice takes more than 20,000 photos a year and is Co-Publisher of the Great Family Cookbook Project Project, a website that helps families and individuals collect and share food memories. Follow us on Facebook and Pinterest!

Your recipe title is the single most important element of your recipe. This is because your title is a headline, and the headline in any type of content has one special and powerful property.

Think about how you read a cookbook looking for a recipe to try.  You don’t start in the front and read every page like a novel then pick the one you want. No, you scan the pages looking for a photo or recipe title that catches your eye and looks interesting!

Of all the elements in your recipe, the title has the greatest power for grabbing your readers’ attention and the greatest responsibility for enticing them to continue and read your recipe It follows that the better your title, the higher the chance of turning a recipe scanner into a recipe reader (and ultimately a recipe user).

For a recipe title to be effective it needs to consider several things:

Grab Attention – Like any headline you need to grab the readers attention.

Describe the food being prepared – “Gruel” is one of my son’s favorite dishes, however it no one outside the family knows what it is. Including the main ingredient of the dish and even how it us prepared make the title more useful. “Baked Hamburger Gravy” would be a more descriptive title for our gruel.

Be different and unique – If you have seen the recipe title before, it does not belong on your recipe!

Include the source – In family cookbooks, certain people are associated with certain recipes. Grandma’s Apple Pie or Lou’s Lemon Bars help the reader image exactly what dish you are referring to. It just does not help anyone who is not at family gatherings!

Sell the sizzle as well as the steak – This means to highlight the benefit, the reason why this recipe is worth making.

Recipe titles that address cooking and eating needs are more likely to seduce the reader into the recipe itself. A good title clearly shows the reader which of their cooking and eating needs the recipe addresses. Every readers’ need is different. For example, it could be for something indulgent or something low fat, or something quick and easy or something sophisticated and thus involved, or something refined or something rustic.

Consider the following recipe titles: ‘Soft and Chewy Chocolate Chip Cookies’, ‘Quick ‘n’ Easy Chocolate Chip Cookies’, ‘Grandma’s Favorite Chocolate Chip Cookies’, ‘Gluten Free Chocolate Chip Cookies’. Notice how each title addresses a different need and even appeals to different audiences. Quite simply, as the chocolate chip cookie examples show, it’s all down to the words you choose for your title.

With a little thought and imagination, your recipe titles can stand out and make your readers give your recipes the attention they deserve.

Bill Rice is founder and Co-Publisher of the Great Family Cookbook Project, a website that helps families and individuals collect and share food memories through customized printed cookbooks filled with treasured recipes. Follow us on Facebook and Pinterest!