Category Archives: Editor Tips

The most important part of your recipe – the title

RecipeYour recipe title is the single most important element of your recipe. This is because your title is a headline, and the headline in any type of content has one special and powerful property.

Think about how you read a cookbook looking for a recipe to try.  You don’t start in the front and read every page like a novel then pick the one you want. No, you scan the pages looking for a photo or recipe title that catches your eye and looks interesting!

Of all the elements in your recipe, the title has the greatest power for grabbing your readers’ attention and the greatest responsibility for enticing them to continue and read your recipe It follows that the better your title, the higher the chance of turning a recipe scanner into a recipe reader (and ultimately a recipe user).

For a recipe title to be effective it needs to consider several things:

Grab Attention – Like any headline you need to grab the readers attention.

Describe the food being prepared – “Gruel” is one of my son’s favorite dishes, however it no one outside the family knows what it is. Including the main ingredient of the dish and even how it us prepared make the title more useful. “Baked Hamburger Gravy” would be a more descriptive title for our gruel.

Be different and unique – If you have seen the recipe title before, it does not belong on your recipe!

Include the source – In family cookbooks, certain people are associated with certain recipes. Grandma’s Apple Pie or Lou’s Lemon Bars help the reader image exactly what dish you are referring to. It just does not help anyone who is not at family gatherings!

Sell the sizzle as well as the steak – This means to highlight the benefit, the reason why this recipe is worth making.

Recipe titles that address cooking and eating needs are more likely to seduce the reader into the recipe itself. A good title clearly shows the reader which of their cooking and eating needs the recipe addresses. Every readers’ need is different. For example, it could be for something indulgent or something low fat, or something quick and easy or something sophisticated and thus involved, or something refined or something rustic.

Consider the following recipe titles: ‘Soft and Chewy Chocolate Chip Cookies’, ‘Quick ‘n’ Easy Chocolate Chip Cookies’, ‘Grandma’s Favorite Chocolate Chip Cookies’, ‘Gluten Free Chocolate Chip Cookies’. Notice how each title addresses a different need and even appeals to different audiences. Quite simply, as the chocolate chip cookie examples show, it’s all down to the words you choose for your title.

With a little thought and imagination, your recipe titles can stand out and make your readers give your recipes the attention they deserve.

Bill Rice is Co-Publisher of the Great Family Cookbook Project, a website that helps families and individuals collect and share food memories. Follow us on Facebook and Pinterest!

Make your own eCookbooks

Family Cookbook Project makes it easy for you to access your personalized cookbook or custom family cookbook on an iPad, iPhone, Kindle, Nook or any other eReader. You can have a digital recipe book for your very own.

This is available to everyone who wants to create a family cookbook and opens an account on www.FamilyCookbookProject.com. Creating cookbooks has never been easier using our online cookbook software.

Once you have entered your recipes, selected a cookbook cover (or created your own using a cookbook cover template), added photos of the food or family members you will be ready to publish your cookbook.

Kindle Cookbook

kindledx1Kindle Cookbook

To create an eCookbook, simply create a high Resolution PDF of your cookbook and save the file to your computer. This file is designed to adapt to the screen size of any eReader you may use. Many people use PDFs on their Kindle or Nook eReaders.

If you want to convert your PDF to the widely accepted ePub format used by most readers, you can simply go to a website like Online-Convert.com and upload your cookbook PDF. In seconds, they will convert the cookbook to ePub format at no additional cost.

 

screen480x4801Family Cookbook Mobile App

Another way to access your family recipes on your mobile device is with the Family Cookbook Recipe App.

The Family Cookbook Project online recipe box makes it easy for Family Cookbook Project users to browse and use their recipes in their mobile device. Tools include our blog at your fingertips, latest recipes from our recipe database, notes for in the kitchen, articles on how to create a recipe,  and cookbook making, a tip calculator and more! Users can enter their recipes at www.familycookbookproject.com and have access anywhere!

The Family Cookbook Recipes was named the Best Publishing Mobile App in the Web Marketing Association’s 2017 MobileWebAward Competition.  

Designed for use on the Apple iPhone or iPad, the free app can be downloaded at the iTunes App Store.

Designed for use on the Android mobile devices, the free app can be downloaded at the Google Play Store.

Bill Rice is Co-Publisher of the Great Family Cookbook Project, a website that helps families and individuals collect and share food memories. Follow us on Facebook and Pinterest!

Holiday Cookbook Printing Deadlines

xmas_table1The holidays are right around the corner and family cookbooks make a great gift for family and friends – and it is the busiest time for Family Cookbook Project in terms of printing cookbooks for families.

If you plan to have your cookbooks printed by us and received by Christmas, the deadline to order and make payment is Friday, November 30th. There will be an extended deadline, but expedited shipping will be required. Let us know if we can help!

If you need your family cookbook for Hanukkah (December 2), the print deadline is Monday, November 12th.

For those of you who want to share their cookbook at Thanksgiving, your print deadline is Thursday, November 1st.

So get your contributors to submit their final recipes and start reviewing everything to get your cookbook ready to print before the holiday deadline to have a wonderful family heirloom to share for generations.

Family cookbook project.com just got easier

QuickStart HomepageOne of the things we are most proud of about the Award-winning FamilyCookbookProject.com is how easy it is to use. While the site offers so many options to make your personal cookbook look just like dreamed it would. But it still was not easy enough for us.

That is why for the past several months we have been developing a new Editor’s “Quick Start” homepage specifically to make being a cookbook editor easy. We’ve created five separate centers and added all of the features, tools and options that relate to that center in one place. You will also find quick links to the most used functions on the homepage itself.

These new Centers are:

Recipe Center

Cookbook Layout Center

Cookbook Account Center

Helpers and Contributors Center

Cookbook Printing Center

 

Your Choice

Now, the first thing most of you long time editors will think is that “I know where everything is now, why do I have to learn it all over!”. Well, you don’t. You will have the option to keep your existing homepage or switch to the new one. However, all new accounts will automatically start on the new homepage experience.

Instant Hints

Another new feature to help you when you use a desktop is our “Instant Hint” feature. You will now find <?> icons throughout the site and if you hover over them with your computer pointer, you will get more details on what that link does without having to click on it!

How to Select the new Editor’s homepage

The first item in your Family Cookbook Message center (the right column of your homepage) is now option to “Set Home Page”. Change this to “Quick Start” and you’ll be switched to the new homepage. Change it back to “Full Home” and you’ll reset it to the original homepage.

We Need your Help

Now it is your turn to make the site even easier. Please give the new homepage a try and then give us your feedback about what you like and dislike about our new Editor’s Homepage. Is anything is the wrong Center? What else would you like to see? Is it easier or more difficult? It’s up to you to let us know what you think and help make Family Cookbook Project the best personal cookbook publishing site on the Internet.

 

Recipe Standard Measurements

CupsFor many generations, recipes were handed down by word of mouth from mother to daughter. Recipes consisted of a little of this and a smidgin of that. The food always came our great – or at least that is what we told out mothers! Today things are different. Computers make is easy to write down our recipes and share them with friends and family members over the Internet. However it is important to remember that cooking has a language of its own. It is a language of ingredients and measurements and directions. I believe the most important of these is measurements. If we did not have standard measurements for cooking, “T” could be a teaspoon, a tablespoons, a thimble full or a truck load! Here are a list of Standard Measures Abbreviations commonly used in recipes.

teaspoon……………………… tsp.
tablespoon…………………… tbsp. or T.
cup…………………………….. c.
quart…………………………… qt.
ounce…………………………. oz.
pint…………………………….. pt.
gallon…………………………. gal.
inch…………………………….. in.
pound………………………….. lb.
milliliter…………………………. ml
liter……………………………….. L
milligram……………………….. mg
gram……………………………… g
kilogram ……………………….. kg
millimeter……………………… mm
centimeter…………………….. cm
meter……………………………. m
Celsius…………………………… C
Fahrenheit……………………. F

Another important thing about standard measurements is that they don’t work if you don’t use them! Including an ingredient in your recipe without a specific amount is likely to leave someone trying the recipe for the first time scratching their head and wondering what to do. Remember know one will know unless you include it in your recipe.

Bill Rice is Co-Publisher of the Great Family Cookbook Project, a website that helps families and individuals collect and share food memories. Follow us on Facebook and Pinterest!

Family Cookbook Project adds three new cover choices

BackToSchool4txtIn an effort to continually build its library of professionally designed covers for its editors to choose from, Family Cookbook Project has added three new cookbook covers.

Back to School – Kids: This cookbook cover is perfect for a daycare, elementary school or other cookbook involving young children. The images are fun whimsical cartoon characters having a good time.

 

BackToSchool3txt

 

Back to School – Supplies: Another school related cookbook cover, this cookbook cover features schools supplies such as a globe, artist paint brush, calculator, apple, etc.

 

RedWhiteBluetxt

 

 

 

Red, White and Blue: Looking for a patriotic cookbook, this may be your cover! A blue background with red stripes and white stars provide a colorful cover for any cookbook need.

Family Cookbook Project is working on additional covers that will be available in the coming months. If you have a cover that you think we should add to our collection, please let us know!

Keeping Your Cookbook Contributors Motivated

iStock_000004951192XSmall1As with any family project, getting everyone to contribute can be a challenge, especially if they have not seen the end product beforehand.

Here are some tips to keep your contributors motivated:

The more the merrier – Be sure to include everyone, not just the great cooks. Everyone likes to be asked to participate and the more you invite, the more recipes you’ll likely get. To add contributors and send an email invitation, > Use the Invitation Tool

Set a reasonable deadline – Set the submission deadline on the “Project Information Editor” page, but don’t set it too far in the future. We all tend to put off whatever we can and contributing recipes is often one of those things. A month is usually enough time to give everyone to find the recipes they want to contribute and get them entered. Two things to remember: most of the recipes will come in just in time for the deadline and second, you can always extend the deadline if you want more recipes.

Send regular updatesUse the Reminder Tool to email some or all of your contributors on a regular basis. Remind them of the deadline and ask them to meet a specific goal, like “please add one or two recipes to each category”.

Target the biggest recipe boxes – Every family has a handful of people who are known for their cooking (you are most likely one of them in your family!). Send a personal message to them either using the remainder tool or reaching out by telephone, Facebook or with a personal visit. People are flattered when their skills are recognized. Let them know the cookbook would not be complete without their contributions.

Ask for specific recipes – Send a reminder to everyone asking for a specific recipe from your family’s past that will get everyone thinking of past gatherings. Include your memories of that dish or the person who created it. It might help remind everyone why putting together a family cookbook is important.

Use social media – As you add your own recipes to your family cookbook, it is easy to post them to Facebook or pin them to Pinterest. Sharing your recipes this way shows other family members that you are contributing and shows them they should as well.

Bill Rice is Co-Publisher of the Great Family Cookbook Project, a website that helps families and individuals collect and share food memories. Follow us on Facebook and Pinterest!

It’s the Dog Days of Summer!

bbqplatter1It’s August. It’s hot! But fall and the holidays are going to come quicker than you think. You still have plenty of time to get your cookbook ready for Thanksgiving get-togethers. Just remember, it will take us 2-3 weeks to print and get your cookbooks to you. So plan to finish up by the first few days of November. That’s just 10 weeks away.

Right now is the perfect time to get everyone involved – and print your book for the holidays!

Add to the Story

Our feeling at Family Cookbook is “Behind every recipe you love is a story you want to share!” And we have added an awesome new feature to your cookbook! Every recipe has always offered a personal notes/comments field for a contributor when they add it to the cookbook – so they can tell their story about the recipe.

 We have added an “Add to the Story” button on all recipes – so any contributor you have can add their own comments and stories to someone’s recipe. As editor, you can even have these stories added to the printed cookbook!

Check it out on any of your recipes!

Get Our App for Your Phone!

Get the Family Cookbook Recipes App for iPhone and Android! You don’t always have to have a printed cookbook to use your recipes – you can always access them from the web on any PC, Mac or iPad with a nice larger screen. But what about your phone? Well, we have an app for that! Here are links to get the one for your phone:

iPhone App here
Android App here

Great Cookbook Accessories!

Need a nice cookbook holder for the kitchen? How about a really nice 3-ring binder for when you print on your own? Check out our Cookbook Accessories Shop and see all the fun things we have!

Start Your Own Cookbook!

If you had this email forwarded and would like to create your own cookbook, start by clicking this link – have fun!

Bill Rice and Chip Lowell
Publishers
Family Cookbook Project
Cookbook Blog

Copyrighting and proper usage of recipes

One issue that comes up regularly for family cookbook project editors is the topic of copy-writing recipes and proper usage. While we at the FamilyCookbookProject.com are not lawyers and do not give legal advice, our research shows that recipes cannot generally be copyrighted. 

At the same time, it does not make it right to simply take credit for other people’s work. One way to avoid this is to give credit where credit is due. If your contributor submits a recipe that they originally found in a magazine or cookbook, it is appropriate to list the source in the notes section of the recipe.

A few articles of interest in this topic

Copyright Office flyer on recipes
http://www.copyright.gov/fls/fl122.pdf

Copyrighting Recipes
http://smallbusiness.findlaw.com/copyright/copyright-realworld/recipe-copyrighting.html

Questions & Answers – Copyrighting Recipes
http://whatscookingamerica.net/Q-A/CookbookAdvice.htm

Bill Rice is Co-Publisher of the Great Family Cookbook Project, a website that helps families and individuals collect and share food memories. Follow us on Facebook and Pinterest!

3 Ring Binding Now Available from Family Cookbook Project

IMG_8389A family cookbook is a living thing. New recipes are always being tried and added. Many people like to have a three-ring binder for their cookbooks so that adding recipes is quick and easy.

We are excited to offer 3-ring binders as an option for our Family Cookbook Project members. A 3-ring binder will be the same great size as our traditional cookbooks but also have the name of the cookbook on the spine. The binder itself is quite a bit larger than just the pages – about an inch all around or so. The binding opens to allow you to add additional recipes as you go. The one difference between the two binding styles is you can’t have inside front or back cover content with the new 3-ring binders.

IMG_8391In the Book Options and Design tool, you can choose from our standard coil binding in black or white or the new 3-ring binder options. The cost for the 3-ring binding is slightly higher than the coil binding because of the cost of printing.

At Family Cookbook Project we are always looking for new ways to make your cookbooks better for you. We have other exciting announcements coming so stay tuned!