Cookbook Survey: Who Is The Typical Cookbook Editor?

Family Cookbook Project  has been helping individuals and families create and print cherished customized cookbooks full of their own personal recipes. We thought it would be interesting to learn more about the typical person who wanted to create a cookbook.

Earlier this year, we surveyed 2,041 Cookbook Editors and here are some of the findings related to who is the typical cookbook editor.

In terms of demographics, 91% of the cookbook editors are female and 75.58% are over the age of 50. In terms of their computer skills, 92% reported to have had at least good computer skills.

 

Why did you create your family cookbook project? *

70% To save family recipes for future generations

34.58% To create one source for all my recipes

34.15% To give as gifts

21.82% To bring my family together

20.22% Because it was fun

* Participants were able to provide more than one answer so total does not equal 100%.

 

Approximately how many contributors, including yourself, added recipes to your cookbook?

 

28.66% Editor was only contributor

51% had between 2-9

9% has 20 or more

 

Approximately how long did it take you to collect your recipes?

12% less than 4 weeks

29.34% 1-4 months

43.8% more than 1 year

 

Views on FamilyCookbookProject.com

When asked how they would rate their experience with Familycookbookproject.com, an astounding 94.28% said they had a good or better experience with 32.68% of cookbook editors responding Excellent.

When asked to rate the various aspects of the Family Cookbook Project, Receiving highest marks (Above average or Exceptional) were:

Add a Recipe page (71.83%)

Web site ease of use (71.33%)

Choice of covers (56.62%)

Overall customer service (55.60%)

Invitation tool to email contributors (50.13%)

Of the items that had the highest negative score (Somewhat below average or below average) were Choice of covers (9.33), Choice on recipe layouts (7.12%) and Photo tool (6.84).

We also asked the cookbook editors the true test of how they liked the process of creating a personal cookbook using FamilyCookbookProject.com – If you had to do it all over again, would you use familycookbookproject.com to collect, organize and print your family cook book?

95.86% would use familycookbookproject.com again to create their customized cookbooks full of treasured recipes. A full 74.8% replied Absolutely, the top answer. Only 4% said no they would not create a cookbook if they had to do it all over again.

Over the next few weeks we will release more results from the 2019 Family Cookbook Project Editors Survey.

 

 

Bill Rice is founder and Co-Publisher of the Great Family Cookbook Project, a website that helps families and individuals collect and share food memories through customized printed cookbooks filled with treasured recipes. Follow us on Facebook and Pinterest!

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