{"id":98,"date":"2014-03-17T16:46:00","date_gmt":"2014-03-17T20:46:00","guid":{"rendered":"http:\/\/www.familycookbookproject.com\/theblog\/2014\/03\/who-buys-cookbooks.html"},"modified":"2014-06-22T13:02:08","modified_gmt":"2014-06-22T17:02:08","slug":"who-buys-cookbooks","status":"publish","type":"post","link":"https:\/\/www.familycookbookproject.com\/theblog\/2014\/03\/who-buys-cookbooks.html","title":{"rendered":"Who Buys Cookbooks?"},"content":{"rendered":"<div><\/div>\n<table cellpadding=\"0\" cellspacing=\"0\" style=\"float: right; margin-left: 1em; text-align: right;\">\n<tbody>\n<tr>\n<td style=\"text-align: center;\"><a href=\"http:\/\/www.familycookbookproject.com\/theblog\/wp-content\/uploads\/2014\/03\/Who-Buys-Cookbooks1.jpg\" style=\"clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;\"><img decoding=\"async\" border=\"0\" src=\"http:\/\/www.familycookbookproject.com\/theblog\/wp-content\/uploads\/2014\/03\/Who-Buys-Cookbooks1.jpg\" \/><\/a><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\">Who Buys Cookbooks?<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>According to <a href=\"http:\/\/www.publishersweekly.com\/pw\/by-topic\/industry-news\/cooking\/article\/55897-cooking-by-the-numbers.html\">Publisher&#8217;s Weekly<\/a>, a publishing trade publication, Cookbooks are selling like hotcacks!<\/p>\n<p>Here are some statistics from 2012 cookbook sales.<\/p>\n<p>Perhaps not surprisingly, more women buy cookbooks than men; around  69% of cookbook buyers are women, whereas 31% are men.<\/p>\n<div><\/div>\n<div>And according to  Bowker Market Research, 27% of cookbook buyers are in the 30\u201344 age  range. The two next-older groups (45\u201354 and 55\u201364) account for 36% of  cookbook customers (with 18% each). Those over 65 make up 15%.&nbsp;<\/div>\n<div><\/div>\n<div>Breaking  down cookbook buyers by household income, 31% come from households  earning $25,000\u2013$49,000 a year.<\/div>\n<div><\/div>\n<div>Hardcover  cookbooks still outsell all others, but as a portion of total unit  sales, hardcovers dropped from 49% in 2011 to 42% in 2012. And e-book  sales more than doubled, up from 9% to 22%.<\/div>\n<div><\/div>\n<div>And where are those cookbooks sold? Amazon, by a wide margin\u2014its  percentage of all cookbook sales nearly doubled, from 18% to 36%.<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Who Buys Cookbooks? According to Publisher&#8217;s Weekly, a publishing trade publication, Cookbooks are selling like hotcacks! Here are some statistics from 2012 cookbook sales. Perhaps not surprisingly, more women buy cookbooks than men; around 69% of cookbook buyers are women, whereas 31% are men. And according to Bowker Market Research, 27% of cookbook buyers are &hellip;<\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12,14,5,8],"tags":[],"class_list":["post-98","post","type-post","status-publish","format-standard","hentry","category-editor-tips","category-fundraising-cookbooks","category-how-to-ideas","category-resources-on-the-web","no-thumb"],"_links":{"self":[{"href":"https:\/\/www.familycookbookproject.com\/theblog\/wp-json\/wp\/v2\/posts\/98","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.familycookbookproject.com\/theblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.familycookbookproject.com\/theblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.familycookbookproject.com\/theblog\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.familycookbookproject.com\/theblog\/wp-json\/wp\/v2\/comments?post=98"}],"version-history":[{"count":0,"href":"https:\/\/www.familycookbookproject.com\/theblog\/wp-json\/wp\/v2\/posts\/98\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.familycookbookproject.com\/theblog\/wp-json\/wp\/v2\/media?parent=98"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.familycookbookproject.com\/theblog\/wp-json\/wp\/v2\/categories?post=98"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.familycookbookproject.com\/theblog\/wp-json\/wp\/v2\/tags?post=98"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}